this is a gimme.

Maybe it's just me, but there are certain barriers for whether or not I want someone's opinion. At the very least, please don't give me cause to assume you are horribly out of touch before I read a word you've written.

This just popped up in the RSS feed. [via MIT Adverlab]

I have to ask... Is it really a good sign when a book on in-game advertising, with the words 'next generation' in the subtitle, chooses the frankly ancient Super Nintendo controller as the indicator that gaming is the subject matter?

Come on, people. Work with me, just a little.