question five: list 5 books.

List the five books most influential to your view of communication:

1. The Rebel Sell

2. Here Comes Everybody

3. Understanding Media

4. Channel Zero

5. The Work of Art in the Age of Mechanical Reproduction

If you have read, or do read, all of the above, I probably want to be your friend. Just saying.

[This is the 5th in a 5 part series, answering questions I suggested be asked of any potential media hire. I haven't done number 4 yet, because I wanted to answer this one first. Out of order FTW.]

the shock doctrine.

First, the capsule review: the book is damn good, changed my opinion on Naomi Klein, and is highly recommended to anyone who wants to better understand the dangers of ideology being more important than evidence.  Go read it, and talk to your friends about how screwed up unregulated (or fundamentalist) capitalism is.

Now, what I actually learned from the book.  I've detested Klein's previous work.  No Logo bothered me for a lot of reasons, mostly the idea that there was something wrong with powerful, recognizable brands that resonated with large swathes of society, and influenced behaviour on a global scale.  If the point of the book had been that mis-using this power is wrong, it would have been obvious, laughed at, and unpublished.  By pretending that the danger somehow came from brands itself, it was edgy and revolutionary.  To most people, at least.

The Shock Doctrine however, attacks a specific brand of capitalism, and a specific type of behaviour.  The dangers of unregulated, unchecked behaviour is a reasonable target by any measure.  The book isn't an attack on capitalism in general (Libertarians may disagree), but an attack on an extreme form.  Most importantly, incontrast to Klein's earlier work, I could actually empathize with the victims.  Foreign economies that have been ruined by the greed of intervening governments are very different than disaffected upper middle class children protesting against the companies that employ their parents.

If you are going to condemn something, put together a narrative that shows you understand your target, the victims, and the reality of the situation.  Don't just decide that an entire branch of thinking or strategy is somehow evil, regardless of application or intent.  You have to creat a narrative that supports your opinions, whether in a book, or in a campaign.

To disregard unfairly is to be disregarded summarily.

[I'm still amused at how many of the people I know who read 'No Logo' did so because it was part of their Marketing / Advertising course readings in University or College.]