post-scarcity communication.
[My understanding of the relationship between scarcity and conflict has always been fairly straight forward. Conflict occurs when scarcity necessitates competition for a resource. This happens with land, with food, with money, significant others, etc. If there is one of something, and two people want it, conflict ensues. As such, I've always idealized the concept of a post-scarcity reality. While there are a bunch of ideas associated with the concept of the singularity, the hope of living in a post-scarcity society is the one that interests me the most.]
I recently started flirting with the idea that we have reached a post-scarcity state in the western world, in regards to human-to-human communication. (I'm intentionally not getting into advertising messages, here.)
With email, text messaging, twitter, facebook, blogs, phones, voicemail, call waiting, snail mail, email, instant messaging, skype, MMS, and so on, there are so many means of communication, instant or asynchronous, visual or auditory or both, tied to no specific location, that often the only justifications for not contacting someone are forgetfulness, avoidance or time-scarcity, which is more or less ranking other activities above communicating with the person in question.
This becomes clear when asked why you didn't invite someone along, or ask their opinion before making a choice - when pressed, often the only answer is 'I didn't think to' or 'I didn't want to', very rarely can one honestly respond that it was impossible.
Reaching a post-scarcity state in communication has the effect of intensifying conflict in relation to time-scarcity. By making a decision to not contact someone, you are in essence making the decision that other activities outrank communication with that individual.
This means that failing to respond, react, reach out and share concepts, thoughts and ideas is no longer excusable. If something is important, and not addressed, it is because you have chosen other tasks above addressing it, or you have simply chosen not to.
Post-scarcity communication means you aren't allowed to be too busy, or distracted, or out of reach when opportunity or crisis appears.
No one is going to believe "couldn't be reached for comment" unless you have a very unusual situation that can be clearly demonstrated.
Keep that in mind as you go about your business.