on depressing news.

Paul Arden is dead.  He was a brilliant ad man, and hell of a thinker, but, for me, he was the author of 'It's not how good you are, it's how good you want to be', probably the only non-fiction work intended to inspire that actually inspires me.

You can buy it here, and I suggest you do.

Paul Arden died at 65.  The former Saatchi & Saatchi creative director, and titan, will be missed by anyone who appreciates good ideas, and the shameless fight to do and be better.