on brand tags.

Noah Brier has put together one of those things that reminds you what the internet is good for.  Brand Tags is simple and functional - it tells you what people think of when they see logos.  It's interesting to read, but more importantly, oddly pleasurable to use.  Checking it out pretty much guarantees you'll spend a few minutes typing out what Hienz, for example, brings to mind.

It's an interesting tool, but it drives home the difference between my approach and most other people's.  My immediate question is what common ground connects brands - what brands have the most tags in common, which brands in different markets share similar mindspace.

Knowing what comes to mind when people look at your brand is useful, and it's intriguing for me to see the connections people make (guess how often adidas is connected to song lyrics?) I feel like my personal interests are more geared to crossreferencillia.  Anyways, Brand Tags.  Check it out before it gets ruined by people trying to be disruptive or witty.