ambigrams.

An ambigram is a piece of stylized text that is still legible (either the same text or different) right side up or upside down.

Walking to work this morning, I think it might be the best way to consider communications - something that has a clear, valid message regardless of which angle you approach it from.  If you are betting the success of a campaign on the idea that your messages will be interpreted only from the perspective they were conceived, you are ignoring the way the world is.  Once you release a message, you relinquish control.

Control goes to the hands of anyone interested in interpreting, re-interpreting, dissecting, disseminating, remixing, mocking, re-purposing or otherwise using what you've created.  Everything has multiple readings.  Everything can be interpreted from multiple viewpoints.

Make sure you get the message across upside down or backwards.  It increases the chances of your meaning remaining visible, despite the presentation others may give your messaging.