7.21.2007

by way of explanation.

The electric car is perfected. You can drive now, with no emissions. Obviously, the oil companies are pissed. Because, they have a monopoly on providing energy for drivers. Getting the energy to move a car is what oil companies exist for. But suddenly, beautifully, they aren't as important. You don't need to buy the gas as a means of conveying the energy to your car. You can just buy the energy. Or even MAKE it. And some people, some way, will find a way to steal energy, because electricity is a hell of a lot easier to transport than gasoline. Leeching off the grid unauthorised is massively simpler than hijacking a transport truck filled with liquid kaboom.

Now, the oil companies are pissed. They are getting fucked over, here. Decades and billions spent creating this functional, if wasteful infrastructure, and now some bastard makes it all worthless. There's only two options. Either they can realise their core business was never oil, it was energy. They can start again at the bottom, but with their massive war chests, important connections, and influence; or they can fight tooth and nail to demand that everyone keep buying and using gas-powered cars.

So guess which one they choose.

They bribe/lobby government representatives, talk about the ease of stealing energy as opposed to being forced to buy it in a physical form. They start suing people who slip past their stranglehold on the new technology, after convincing the government to pass a law that makes it illegal to break through the industry created locks on automobile systems. The issue of efficiency, and of the actual product versus the popularised means of transport are occluded it's about theft, and right, and how much they put into creating the current, though obviously inferior system.

So, people do the logical thing. They make and buy their own electric car systems when they can, and sometimes, they go a little further. When the electric car sneaks through legally, and companies insist you buy electricity at artificially inflated prices, from a specialised grid that will intentionally be incompatible with certain car systems, consumers start stealing the energy from the grid, because, really, fuck it. At a certain point, it's no longer logical to keep bending to a market that forgets you are the one making them rich.

Eventually, the threatening lawsuit idea proves insufficient as a scare tactic, and society needs to decide whether to put everyone in jail, or to stop listening to an obsolete industry that has no clue how the world works now.


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This all came to mind while I was driving home from starbucks, and wishing I had a good adapter for playing my ipod through the car stereo. There's a CD player, and a radio that doesn't work, but both of these come with limitations that make them more irritating than pleasant. Obviously, the above was an attempt at pointing out the idiocy of the music industry, who have forgotten that the only product that ever made them money, was music. Not vinyl, tapes, cds, radio play, whatever. They sold music. And suddenly, when you could buy music without having to buy it on some form of plastic slab, they freaked the fuck out and forgot that music had been the product all along.

Stop trying to recreate the plastic slab model in digital form, stop trying to make everything the way it was. I understand most of the people in a decision making position are old, and confused, and have no concept of how to operate in the conditions that have arisen in their market. Much as any technology, sufficiently advanced, is indistinguishable from magic, any massive shift in the realities of a market, provided it destabilises enough limitations, will always be taken as an attack, and probably morally wrong.

if you keep trying to sell people an electric car that ensures you get paid just as well as you did for the internal combustion engine, PEOPLE ARE GOING TO STEAL. In anger, in defiance, in acceptance of the fact that you really, really, refuse to help them out even a little here.

Does anyone else think it's crazy than in less than a decade the music industry has created a situation in which the majority of the population would rather face the risk of a lawsuit demanding tens of thousands of dollars, than pay for music? Any subway system in the world can create a happy medium that ensures more people will pay to ride, rather than jump the turnstiles and risk attack. Hint: they didn't do it buy increasing the fine for turnstile jumping until it would ruin a family financially. They just didn't demand that each rider submit to being handcuffed to a seat until they reached their predetermined destination, in a form they submitted a month earlier.

People are afraid of retribution. But not to the point where they will put up with anything to avoid it.

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