i know, i know...

I am a terrible blogger. I've been working on a post on Helio's latest campaign for about 3 weeks, but I just haven't had the time what with renovations at home, and work, and upcoming crazy media event season type stuff.

But I have to make a simple comment on the new iPod touch - they are going to make a pile of money.

Things that sucked about the iPhone: U.S. only, AT&T only, no 3G, apparently unimpressive phone features.

Things that are still an issue on the iPod touch: no 3G, but it's a wi-fi iPod, not a goddamn phone, quit bitching.

Does it replace an iPod classic? Not in the least. First off, I can't imagine it'll be easy to use blind, and second, anyone with a 16 GB music / movie collection is not taking advantage of their hard drive space effectively. This is an additive product, and it speaks directly to the reptile brain of everyone who 1) really, really wanted an iPhone and 2) didn't care so much about the phone part.

I have a feeling this is a sector even larger than the people who were counting on Stevie J to save them from the tyrrany of Nokia, or whatever.

Time to start saving. Time to figure out what 16 GB of content is most essential for me to have at all times.

Time to swear to never, ever buy music at a Starbucks, just because it's the album or single of the month.