1.28.2008

signal as noise in clothing.

Clothing is a point of interest for me, because it's the main signifier that people can shift without a lot of effort. Clothing, as I'm sure I've mentioned here before, is one of the strongest signifiers of identity, because it denotes an allegiance to a sub-culture, and often the level of dedication / sect in which one fits into that culture.

I'm starting to wonder how much farther we have to go before clothing because noise, just like everything else.

[note: i'll go link diving later to illustrate the point better]

I've heard that some lines are considering offering more than 2 collections a year, simply because the gap between something hitting the market, and becoming ubiquitous, is shrinking. Even with the coming recession (as far as I'm concerned, it's coming) people are willing to spend heavily for differentiators. This also becomes a problem when displaying large labels is out of fashion, and on-trend clothing is readily available at low prices, thanks to retailers like H&M and Forever 21. People will spend more to point out that they can, or for an increase in quality, fine. The question is, will the increase in number of new collections result in a more direct, and complete mining of the sub-cultural fashion landscape?

Couture has grabbed inspiration wholesale from subcultures time and again, forcing fashion migration in some groups. I recall at one point in the mid-90s commenting that being a skateboarder was tantamount to being a Backstreet Boy, in terms of buying in to the mainstream culture that skateboarding has claimed to reject.

I've never thought that you could actually judge someone's personality by their clothing, but there was a time you could judge how they wanted to be perceived. If the timetable and absorption of new fashion / inspirations is accelerated much more, I have to wonder if that will result in fashion's signal becoming noise.

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