11.18.2008

you can't copy innovation.

I read an article, not too long ago, about the creation of a Chevrolet plug-in hybrid, and how the major goal was to actually create innovation.  I can't remember where I read it, but the major thing I took away (other than the project probably being doomed) was Toyota announcing a similar product later on, with a more restricted schedule and numbers, and a GM exec feeling accomplishment and delight, even awe, in the fact that this fearsome, dominant competitor was being a 'follower'


The BlackBerry Storm, the first touchscreen phone from RIM, is available in the next few days (I believe starting Nov 21st).

Just saying.

1 comment:

Marge said...

Nicely put. Innovation is not innovation until you are also able to execute it with substantial success.

Apple's innovation is a large part because of Steve Job's ability to persuade and manage his company to take on the risks that come with the territory. RIM's business models and aspirations (and others like HP who is launching their touch-screen computer) are different. In a way, the blackberry wasn't very innovative, it's a variations of a theme. Their business models seems to wait for a market to open up before following up (they're always ready) with a comparable line of products.

Besides, it's not the touch-screen technology that Apple innovated, it's the interface design and user experience.

Innovation isn't as easy to spit out as the catch-all phrase it's become.