a small note from personal experience.

I meet /  know a lot of people more or less my age who are facing a crisis of identity - i.e., they want to find themselves.

For some reason, this usually manifests itself in wanting to go on an exotic vacation, or move to another country where you don't know anyone, for a little while.

I'm of two minds on this.  My recent, short, wonderful vacation has resulted in my being notably more driven, and having greater focus on how to achieve the things I want.  More or less, being in Jamaica gave me enough distance to evaluate my life without my usual bias.

But I think this was based on my having some clue what I wanted, and being fairly certain who I was.  I'm not sure I would have gotten any closer to a positive outcome if I hadn't known those things.

Where you are is part of who you are.  So, going somewhere else to decide who you are will probably result in, at best, a temporary definition that doesn't fit as well when you get back to real life.

As a round-about way of tying in to the stated purpose of this blog, you don't define a brand by changing everything first, and figuring out what it means second.  Figuring out what a company is, is the same as figuring out who you are - you should do the hard thinking and honest answers part before you get to the radical changes.

Otherwise people will just assume you're trying anything that keeps the hard questions at bay.