adding a social media layer.

I've had a very social media themed day.  I'm not going to go into the details, but I'm solidly in the headspace, so I'm going to talk about something cool I saw on PSFK recently - the addition of a social media layer, melded with competition, on top of vapid reality TV.  

I don't particularly like the Hills, but I'd be very happy to see this added to streaming TV online on a wider scale.  Lately I've taken to sitting in front of the TV with my iPhone, twittering, tumbling and IMing my way through whatever I happen to watch (normally about one show a week, considering bittorrent is my favourite station).  If I'm watching most things on my laptop screen, I'd like that comment layer.  More useful would be the ability to tie it into the social media services I already use - TV show based chats with my Facebook, MSN, Twitter, etc contacts would be interesting and beneficial.

The scoring part is something I find less useful.  I know many people are excited by the idea of getting voted up or down in a Digg comment thread, but I'd prefer to actually have a conversation.

That said, I'd love watching a deep-tagged episode of the Hills with the highest voted commentary popping up at the times it was made by each individual viewer.  Crowdsourced criticism is easy to see entertainment in.