9.15.2008

everything is aspirational.

A short one for lunch:


Targeting shouldn't be about who you think should have your product.  Targeting is about finding the people who WANT to be the person who should have your product.  Everything is aspirational, even when based on cold hard facts like location or stated interests.

1 comment:

Anonymous said...

I want to quote your post in my blog. It can?
And you et an account on Twitter?