social media consultants are people too.
A short word in defence of social media consultants:
When the record companies ignored the way filesharing technology had changed the relationship between music and consumers, we mocked them. We continued mocking them as sales waned, as they got more aggressive with legal tactics, and as we mocked them as their business model collapsed around them.
We're still mocking them now.
Meanwhile, social media is changing the way everyone does business. And our immediate reaction is to mock those who are trying to help companies in nearly every industry ride out the transition better than the music industry did.
Not every social media specialist is a "guru" with 12,000 Twitter friends, and spam on the brain. A lot of people are professional communicators who understand this new space, and would like to help companies understand it. Don't insist that every attempt to introduce business to the new realities of communication is inherently crooked.
[completely inspired by this post at itellstories.org, which is always a good source of inspiration and mood improvements.]
[edited due to truly embarrassing typo]
2 comments:
"A lot of people are professional communicators who understand this new space, and would like to help companies understand it."
Amen. Thanks for understanding, and even more thanks for linking.
I'm always happy to draw attention to good writing and good ideas. Thanks for reading.
And working in PR, I very much understand how a few (or sometimes many) bad apples can turn people against dedicated, well-meaning people in any field.
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