iphone as music platform.

I will be the first to admit that owning an iPhone rather than an iPod has resulted in a massive shift from listening to music, to watching video.  That said, it's still my primary music device, and it opens some interesting possibilities.  Two notable things I've seen:

Perennial BrokenGent favourite Nine Inch Nails are featured in a special addition version of Tap Tap Revenge, a simplified Guitar Hero / DDR style rhythm game.  Included are 13 tracks from The Slip and Ghosts I-IV, apparently personally selected by patron saint of the Future of Music, Trent Reznor.  On sale for $4.99 on the iTunes app store, this is a potential, though clearly untested, additional revenue stream.  Like a Rock Band download pack for your pocket.

This idea further positions music as an additive experience, which I think has been the core impact of the iPod.  At least this implementation keeps the music as an integral element of the experience.

The second thing is the free Apps that have popped up which duplicate and expand the functionality of liner notes, including the Snow Patrol one released.  It's an interesting experience, letting users dig through origami stars that contain lyrics, behind the scenes videos, etc.  This lets the iPhone app act as both a promotional tool for the album, and an addition to the album.  Nice incentive for purchase.

I've said it before, and I'll say it again.  The music business isn't about selling music, or plastic slabs that contain music.  Sell simplicity, background, a datashadow, immersion, an experience.  The music is the core element, but not the merch is where the money is.