10.19.2008

oversimplifying the internets.

The Internet isn't one place.


I was reading the Toronto Star this morning, and (despite my ability to find evidence of this to link to) they've decided to stop printing online comments in the editorial page.  The thing that frustrated me isn't deciding that print content will be held to a different standard than online comments (anything should be held to a higher standard than online comments), it's that apparently someone suggested to these people that you cannot expect anyone online to use a real name, or write with correct grammar.

The Internet isn't one place.  Each location can, and does, establish it's own rules of engagement, expectations, and limitations on what is deemed acceptable.  One of the major problems print media has faced is finding the middle ground between refusing to change to incorporate the online readership, and flat out pandering to them.  If you want to print online comments in the Letters column, go ahead.  But let people know that comments won't be printed unless they are written fairly reasonably, and the writer is identified by a believable name.  Or, heavily moderate the comments, sending the message that people are welcome to enter the discussion, providing they want to maintain a suitable level of discourse.

Stop pretending the entire Internet is the same.  Because, nearly always, that assumption comes along with an inherent infantilization or criminalization of all 'digital natives'.  People who interact with others online are neither uniformly stupid, nor uniformly rebellious.  If you want to incorporate yourself into the online community, and incorporate the online community into your product, you need to figure out who you actually want to be spending that time interacting with.

If the future is social networking, being able to attract the suitable kind of people to your enterprise is more important than you think.

No comments: