normative music and the personal touch.

I came home to a package from the Normative Music Company.  Two important things to point out: 1) Normative founder Jakob Lodwick made the offer to send out these CDs to anyone who send him an email, with no cost.  2) He sent them to me, in Canada, without a second thought.  These are important points that curry my favour.

First, the music.  It’s good.  Francis and the Lights is great walking around music.  Good to listen to, good to think to, good to type to.  I’d definitely go see them live, if only to see how it measures up to the video for ‘The Top’ that Normative posted online.  I’d already heard the Vulture Realty disc, but it remains good nonetheless.

Second, the idea – The CDs came with a personalized, typed note, addressed to me, signed by Lodwick.  A nice touch by any means.  The disks were packaged in simple sleeves, solid photography on the front, reflecting the character of the music fairly faithfully.

And now, because I’m me, the criticisms.  Well, the criticism.  Only one.  And it’s not really anyone’s fault, but a CD died in my superdrive, the top layer flaking off.

I like the Normative Music Company.  Hopefully the personal touch, and the quality of the product, don’t falter as it grows.