made of japan.

Onitsuka Tiger has put together this beautiful, artistic, and somewhat confusing ad. I think it was put best when Jean Snow posted 'I don’t really get what it’s promoting.'

In general, I support the just-google-it concept, letting the target audience interact at the basic level. I mean, information online is pretty readily available, and you immediately dial down the annoyance factor when you put the information behind even the smallest barrier. At the same time, when notable culture / design / style bloggers are confused by the ONLINE portion of your campaign, someone has screwed up royal.

It is undeniably interesting, somewhat original, and a great illustration of the strong Japanese heritage of the brand. But if it leaves anyone that in-the-know guessing, you've missed the importance of the user experience.

That, and the load times are for shit.